“The notion of purpose brand-driven, purpose storytelling, and purpose marketing has been vandalized because there are only a few brands that have a purpose, and they're the ones that have outlasted every generation and every single product they've brought into the market.”

“There is no more immediate or emotive connection you can create with a human being than you can with music”

“They call it the ‘theatre of the mind. ‘When you hear a familiar voice you trust, it brings up emotional connections to the brand, and that's very powerful.”

“We’re helping our clients to leverage sound to forge authentic connections with their audiences, evoke emotions, and create memorable experiences.”

“It’s important to pick the right partners who understand music and the brand at the same time. If they have the resources, the right attitude, and the innovation, then you’re in good shape.”

“The level of resilience that a brand needs to overcome a crisis is highly dependent on debiting from the bank of the brand equity you have built over time …”

“Also, as human beings, we don't want to be sold to. We're sold to enough already”

“To succeed, we must stay in step with changes in technology and culture.”

“Emotion and creativity are the ultimate business advantages. By prioritizing creativity, you win. Sound design and sonic branding are critical pieces of building a modern brand.”

“Creating a sonic system for a brand is a high ambition and to create a recognizable sonic DNA is a marketing dream.”

“We know that everyone’s attention spans have grown to be only a few seconds, so our goal is to consistently make ‘scroll-stopping’ content that engages our consumers immediately.”

“A sustained series of actions make it very clear we are who our customers and employees think we are.”

“As marketers, we're often at the forefront of change, whether it's driving change within our organizations to embrace the new and the different externally.”

“If you don't create a culture where failure is allowed – even encouraged – then the work is doomed to mediocrity.”

“any brand that wants to be a customer first, or build lifetime value with their consumer, should be thinking about the whole experience.”

“The problem with this, in general, is that it's easy for the new generation to suss out when something's not real, so the framework has to be really good, really open, and authentic to the platform. That's a tough thing to do.”

“Many brands don't know where to begin, and because the process of creating a sonic identity can feel overwhelming, they end up defaulting to what's comfortable and familiar.”

“Internal presentations aren’t based on sound and animations; we're using PowerPoint, spreadsheets, and PDFs. It’s easier in the corporate world to present a new logo than it is to present a new sound.”

“Essentially, when we're talking about brands, what we're trying to do is create this sense of trust.”

“When I think about the best-in-class brands in terms of sonic, they’ve managed to stick to something that eventually becomes part of the brand identity, and they adapt it to whatever medium comes along. But, unfortunately, sound comes as an afterthought for most brands.”