101 Great Minds.
Top leaders in conversations about the role of music in the digital age.
Fabio Tambosi
“The notion of purpose brand-driven, purpose storytelling, and purpose marketing has been vandalized because there are only a few brands that have a purpose, and they're the ones that have outlasted every generation and every single product they've brought into the market.”
Kathleen Hall
“There is no more immediate or emotive connection you can create with a human being than you can with music”
Kevin Miller
“They call it the ‘theatre of the mind. ‘When you hear a familiar voice you trust, it brings up emotional connections to the brand, and that's very powerful.”
Raja Rajamannar
“It’s important to pick the right partners who understand music and the brand at the same time. If they have the resources, the right attitude, and the innovation, then you’re in good shape.”
Soyoung Kang
“The level of resilience that a brand needs to overcome a crisis is highly dependent on debiting from the bank of the brand equity you have built over time …”
Max Pirsky
“Also, as human beings, we don't want to be sold to. We're sold to enough already”
David Corns
“Emotion and creativity are the ultimate business advantages. By prioritizing creativity, you win. Sound design and sonic branding are critical pieces of building a modern brand.”
Dr. Giovanni Perosino
“Creating a sonic system for a brand is a high ambition and to create a recognizable sonic DNA is a marketing dream.”
Eva Erdmann
“We know that everyone’s attention spans have grown to be only a few seconds, so our goal is to consistently make ‘scroll-stopping’ content that engages our consumers immediately.”
Tamara Rogers
“As marketers, we're often at the forefront of change, whether it's driving change within our organizations to embrace the new and the different externally.”
Todd Miller
“If you don't create a culture where failure is allowed – even encouraged – then the work is doomed to mediocrity.”
Dan Robbins
“any brand that wants to be a customer first, or build lifetime value with their consumer, should be thinking about the whole experience.”
Ravi Hampole
“The problem with this, in general, is that it's easy for the new generation to suss out when something's not real, so the framework has to be really good, really open, and authentic to the platform. That's a tough thing to do.”
Catherine Wolpe
“Many brands don't know where to begin, and because the process of creating a sonic identity can feel overwhelming, they end up defaulting to what's comfortable and familiar.”
Roman Reichelt
“Internal presentations aren’t based on sound and animations; we're using PowerPoint, spreadsheets, and PDFs. It’s easier in the corporate world to present a new logo than it is to present a new sound.”
Kieran Murphy
“Essentially, when we're talking about brands, what we're trying to do is create this sense of trust.”
Gerard Duran
“When I think about the best-in-class brands in terms of sonic, they’ve managed to stick to something that eventually becomes part of the brand identity, and they adapt it to whatever medium comes along. But, unfortunately, sound comes as an afterthought for most brands.”